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003. Waves

Overview

Waves is an innovative digital platform that redefines how music lovers and fans connect with and experience music.

Client

Industry

Deliverable

Roles

Timeline

Introduction

In an era of rising digital ownership, Waves revolutionizes how people discover and acquire rare beats using Non-Fungible Tokens (NFTs). This platform enables music lovers to own exclusive digital assets representing unique and valuable musical compositions.

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Competitive Landscape

Market Research

We initiated our journey with in-depth market research to grasp the evolving digital music landscape. By exploring the growing popularity of NFTs, we identified an opportunity to integrate this technology into the music industry. Surveys and interviews revealed strong demand among collectors for exclusive and rare content.

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Wave collector’s user flow

Ideation and Concept Development

We focused on creating an engaging user experience and a robust infrastructure for NFT transactions. This involved designing an intuitive interface for browsing, purchasing, and trading NFTs, along with implementing smart contract technology for secure transactions.

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Waves coming soon page with a CTA for early testers.

Testing and Iteration

We developed prototypes to test our concept and gather user feedback. The initial prototype focused on features like uploading beats, listing NFTs, and facilitating transactions. User testing sessions helped us assess usability, identify issues, and gather insights for future iterations.

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Waves marketing website

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Listing beat as NFT

Outcome and Impact

Waves initially gained substantial support from a Flow Blockchain grant, enabling the team to expand operations, enhance technical capabilities, and accelerate development. This funding covered essential costs for marketing, server infrastructure, and software development, ultimately allowing Waves to deliver a robust platform for digital ownership of music and meet the growing demand for exclusive NFTs.

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Here are some excerpts from the Waves’ project

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Sign up screen

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Listing Beats

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Discover Artistes

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Beat details page

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User profile

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Waves music booth feature

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Waves sound editor

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Beat collection

Reflections and Lesson Learned

Resource limitations impacted the development and launch phases, causing delays and compromises in functionality. Nonetheless, Waves' journey provided valuable lessons, showcasing the complexities and opportunities at the intersection of technology, art, and commerce."

Contact

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