002. Little

Overview

Little is an app that lets parents easily send pocket money, set limits, and track spending, all while teaching kids financial skills.

Problem Statement

For many parents, giving pocket money means dealing with cash or navigating complex bank transfers—processes that are inconvenient and miss out on teaching crucial financial skills. Without practical lessons, children grow up without the foundational knowledge to manage money effectively. Little changes this narrative by offering an intuitive digital solution where parents can seamlessly handle allowances and help their children develop essential money management skills from a young age

Research and Discovery

To kick off the project, we embarked on comprehensive market research and conducted user interviews with both parents and children to uncover their financial habits. Our findings revealed that many parents struggle to effectively teach their children about money management, often feeling overwhelmed by traditional methods. Meanwhile, children expressed a desire for greater autonomy and transparency in their financial interactions. These insights guided our design process, prompting us to create features that empower parents while engaging children in a meaningful and educational way.

Ideation and Concept Development

Working closely with Co-Founder Henry, we developed key app features to foster financial literacy among children. These include chore tracking, goal setting, Little debit cards, and gift links for family payments, all designed to engage kids in responsible money management.

Testing and Iteration

We conducted usability testing with parent-child pairs to evaluate the app's functionality and educational value. Feedback led to iterative improvements in the home page design for better clarity and engagement. To ensure inclusivity, we also tested the app with a diverse range of parents and guardians.

Outcome and Impact

Parents appreciated the app's usability and educational value, while children enjoyed its interactive features. Little's user base rapidly expanded, earning recognition for its innovative approach to financial education.

Reflection and Lessons Learned

Reflecting on the project, I recognized the importance of empathy-driven design and iterative development in creating effective solutions. Collaborating closely with parents and children helped us understand their needs, which ultimately shaped the success of the Little app.